Forget PR – It’s All in the Story
Learn How to Best Tell Yours and Discover Why Content is King
Learn how to stand out from a crowded spa, skincare and overall wellness marketplace from the two original wellness storytellers and American Spa Women in Wellness award finalist and winner, Kim Marshall and Darlene Fiske, who for over two decades have worked with some of the most prestigious brands in the business.
But wait. Why would two communications pros and the co-founders of S’Well Public Relations tell you to ditch PR? Because without a good story, PR doesn’t matter. Learn how to communicate yours and why “getting ink” should be just a small part of your overall sales and marketing strategy.
You won’t want to miss the opening “feel good” activity and a short Q and A at the end.
- Understand the dynamic changes of public relations and how people consume information today.
- Learn to tell your story – via all of your marketing channels without sounding like you have “spa marbles” in your mouth.
- Discover how to utilize resources – generating content with little to no budget.
- Watch how to launch a product line to the media with big impact.
- Hear how your brand can stand out in a sea of spas.
- Learn about the latest wellness trends that journalists are writing about -- including cow cuddling and dying well.
- Learn how not to “Wellness Wash” the value of these trends.
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